One of microtransit’s chief advantages is its flexibility: it can be modified for nearly any use case, from filling first- and last-mile gaps to extending transit access to underserved areas. That’s a pretty exciting prospect for any city leader or transit professional! But we also know there are city officials who don’t typically get in the weeds when it comes to designing transit, and transit agency officials who don’t want to ask their already-stretched teams to manage a brand-new service mode.
Via can simplify things. You’re the expert on your city or region, and we’re the experts on launching and running microtransit. When we work together, you tell us the problem you’re trying to solve, and we can handle the rest in partnership with you.
So whether you’re ready to implement — but just need the right software — or need a partner to get you from point A to point B, we’re here to help.
In this guide, we cover:
- Designing a service
- Finding funding
- Securing a vendor
- Branding and marketing
- Recruiting and managing drivers
- Sourcing and maintaining vehicles
- Supporting riders
- Analyzing and iterating a service
We hope this resource will help you understand what goes into building and running microtransit, and consider what approach will work best for your team — whether you need a vendor for software, a full operational partner, or something in between. And if you have any questions or are ready to take the conversation further, just book time with one of our experts.