Via Strategies

Innovation-driven mobility consulting and transit planning, pairing advanced simulation technology with our experience as the world’s leading developer of public mobility technology.

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Consulting team

We help transit agencies, cities, transit operators and other partners develop and optimize multimodal transportation networks and explore how innovative transit solutions can:

  • Improve mobility
  • Transform multimodal networks
  • Increase ridership
  • Improve quality of service
  • Lower costs and improve efficiency
  • Reduce dependence on private vehicles

Globally, our team has guided over two hundred public and private partners through complex service planning exercises and feasibility studies. We are ready to support you too.

How we can help.

Adaptability and flexibility are key, as each community and network require a custom approach. Our wide range of offerings include:

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Network resilience strategies

Guide dynamic, multimodal service planning for on-demand and fixed-route surface transit through stresses and shocks.

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Transit innovation studies

Modernize public transportation networks with new strategies, techonologies, and approaches.

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Public engagement

Include stakeholder and community outreach and participation to ensure the community has input in the design of new transit services.

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Transit feasibility studies

Assess where and how on-demand transit can be implemented in a service area, leveraging Via’s simulation tools and experience.

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Paratransit studies

Evaluate the potential for new technologies and approaches to improve the efficiency and quality of accessible services.

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Implementation plans and funding strategies

Provide in-depth financial modeling for innovative transit services based on Via’s vast operating experience around the globe.

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Transit network redesigns

Leverage proprietary Via and Remix tools to optimize fixed route bus services through on-demand transit and other innovative modes.

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Cost-benefit analysis

Analyze the impact of transit network adjustments and the introduction of new modes and technologies.

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Simulation studies

Use proprietary tools to project demand and simulate on-demand transit and multimodal networks.

Recent and ongoing projects.

Utah Transit Authority

Microtransit and Paratransit Innovation Studies.

Salt Lake City, Utah

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Working with a cross-functional team from UTA, we developed a long-term strategy for the implementation of microtransit across the UTA-service area. The study analyzed potential cost, ridership, and quality of service under different scenarios. Three key use cases for microtransit were explored: first and last-mile trips, community transportation, and off-peak coverage.

Our team:

Identified 20 potential microtransit zones across the region.

Simulated each zone to understand the costs and benefits of implementation.

Developed criteria to guide UTA in prioritizing microtransit zones for implementation, creating a roadmap for future expansions of microtransit that will be seamlessly integrated into UTAs existing bus and rail network.

Mountain Metropolitan Transit

Alternative Transit Modes Study.

Colorado Springs, Colorado

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We analyzed the feasibility of operating alternative transit models to provide more attractive and flexible mobility options to customers and to attract new passengers from single occupancy vehicles. The goal: reduce costs by matching their service’s supply with rider demand.

Our team:

Developed a range of innovative transit alternatives and provided financial cost estimates and implementation guides to ensure smooth and cost-effective operations.

Analyzed transit ridership and service efficiency data to identify underperforming routes, and Census socioeconomic data to identify communities underserved by transit.

Included interviews with dozens of agencies across the US to glean lessons for each transportation mode evaluated.

South Alabama Regional Planning Commission

Demand Responsive Transit Feasibility Study.

Mobile County, Alabama

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In partnership with the South Alabama Regional Planning Commission (SARPC), we conducted a feasibility study of various transit alternatives in the areas of Mobile County.

Our team:

Created an assessment of transit needs and potential across the rural and lower-density areas of Mobile County.

Engaged key public, private, and non-profit stakeholders to better understand the demand for transit and the level of potential support for a new service.

Developed and simulated alternative service models, and a cost-benefit analysis to guide SARPC in its decision making process.

Leading Bus Operator

Network Planning Project.

Melbourne, Australia

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We teamed up with a leading Australian bus operator to offer Melbourne’s Department of Transport (DoT) a best-in-class on-demand transit service, combining reliability and affordable fares of public transit with the flexibility and convenience of ride-hailing.

Our team:

Developed a robust geospatial analysis to support zone selection and ridership estimation.

Ran agent-based micro-simulations for different demand levels and travel patterns to predict service performance across 8 potential zones.

Completed a sound service design to achieve balance between quality of service and vehicle utilization.

Our partners

Resources for getting started.


How to successfully navigate a crisis in the transit world.

Adapting your transportation network to your community’s needs in the midst of any crisis can be challenging. But it doesn’t have to be. Learn how we can help you create a clear and effective plan to guide your network’s recovery from current or future disruptions.

Download now

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