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The modern delivery ecosystem is characterized by a central contradiction: while a majority of retailers feel powerless to scale without relying on gig economy platforms like Instacart, those retailers also find that these gig economy partnerships are unprofitable.
This guide outlines a set of concrete steps that every retailer can take when moving to in-house delivery management. Drawn from Via’s extensive partner launch experience — including custom product configuration, field-testing new systems, and recruiting more than 100,000 drivers — this guide will help demystify the process and highlight ways that retailers can take back control of their delivery services.
